Customer Engagement Platform - Dynamic Offers

Effective marketing is not a ‘one size fits all’ proposition, that’s why companies are constantly refining their customer segments and targeting specific messages and offers that are personalized and relevant. And because customer interactions occur across channels and devices at virtually any time, offers and pricing options must be delivered consistently and easily from one channel to another.

But making the right offer to the right customer at the right time—and in the right channel—is difficult and expensive for companies that try to manage offers with disparate business systems, technologies and disconnected communications channels. With multiple solutions, changing campaigns and updating systems and revising business processes requires IT involvement and system down-time. Without automation or process control or some centralized solution, offer management is susceptible to process variance, inconsistent service and lost revenue.

Interactive Softworks’ Metaphor software provides a powerful, versatile solution for dynamic, automated offer management and pricing configuration that works in any customer touch point. As an offer engine, Metaphor automatically determines which offer, or combination of offers, best suits a particular customer based on historical information and useful business intelligence. As a multichannel marketing engine, Metaphor coordinates cross-channel customer interactions and automates marketing activities to ensure consistently high quality interactions that deliver the right offer to the right customer at the right time.

Increase Conversions

Easily and automatically identify potential cross- and up-sell opportunities, product combinations, bundles and packages, tiered pricing and limitless types of offer and pricing configurations for assisted service, self-service, smart phone and e-commerce transactions.

Improve Customer Retention

Maintain brand loyalty and customer retention by providing an exceptional customer experience with easy-to-use self-service capabilities across channels and devices. Ensure a personalized, relevant, interactive dialogue by offering products and services that match customer preferences and behaviors.

Develop true Business Intelligence

Receive real-time information gathered from each interaction channel to learn when and why products are selling and who’s buying them. Pre-built and customizable reports help companies get detailed views of real-time and historical process metrics, feedback on process consumption, effectiveness and A/B testing. Service level policies and other configurable system alerts provide the ability to target underperforming processes and take proactive measures.